At BG Digital Marketing Solutions, we specialize measurement tools for your website. Google Analytics is what we use. GA (Google Analytics) is also used by many Fortune 500 companies. Enlyft estimates over 5 million companies world-wide use this professional tool! 

This tool can help your small business measure the traffic (users) that come to your website.  It also can measure certain demographics like age, gender and location. Further, GA (Google Analytics) can also measure things like first time/returning visitors, what pages are visited, how long a user stays on each page and which page then exited from.  Device and browser types are also measured.  GA can also be used to determine what platform (email, socials, other advertising) or PPC campaign sent them to your webpage and demographics about who your user is.  We like to use the GA remarketing tools to reconnect with users showing interest in your services and products. 

BG Digital Marketing Solutions can set your website up with Google Analytics (GA).  Then we will send you customized monthly dashboards (reports) with analysis that can actually help you grow your business!  

Want to learn more about Google Analytics? Check out this blog from Monster Insights or official information from Google Analytics.