As a small business, there are a multitude of options to choose from in paid digital advertising. You can boost or promote content on your social channels like Facebook, Instagram, LinkedIn, Twitter, etc. You can place a variety of ads on search engines including search ads, shopping ads, video ads, display ads, etc. This (search engine ads) is often referred to as PPC. You also can advertise your small business on other business websites or conversely allow them to advertise on your website. There are other options as well which include things like banner ads, pop-up ads, ads on third party resellers like Marketplace, etc. 

With so many choices and limited budgets, deciding on  the best platform for your small business paid digital advertising can be challenging.  You want to maximize your advertising efforts to see the best possible ROAS (return on advertising spend). We, at BG Digital Marketing Solutions can help you do just that.  First, we will take a look at your target market and then determine target audiences appropriate for each digital platform. Then we will help you determine which type of ads to use and create them. Lastly, we will measure your return on advertising spend and take action to see your business grow online

Want to learn more about Google Ads? Check out this blog from the folks at Digital Third Coast.